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Course References: SOM

 
List of course references : School of Management - January, 2015 Semester
   
   
  Field of Study: Banking and Finance
   
  SM82.06: Advanced Topics in Internet Technology
  SM82.09: Growth and Development
  SM82.07: Risk Management
   
  Field of Study: Business Administration - DBA
   
  SM62.09: Academic Writing for Business Research
  SM62.05: Communication for Business Research and Teaching
  SM62.13: Quantitative Data Analysis
   
  Field of Study: Business Administration - MBA
   
  SM80.32: High Tech Entrepreneurship and Business Plan Development
  SM80.06: Innovation Marketing and New Product Development
  SM80.09: International M&A, Alliances and Joint Ventures
  SM80.35: Project Finance and Risk Management
  SM80.16: Project Management
  SM80.9048: Selected Topic: Organization Development
  SM80.9028: Selected Topic: Service Marketing: Competing on Customer Experiences
  SM80.53: Strategy, Organization Design, and Leadership
   
  Field of Study: International Business
   
  SM71.42: Cross-Cultural Management
   
  Field of Study: International Business - Management of Technology (BKK)
   
  SM90.30: Financial and Management Accounting
  SM90.60: Innovation & Techno Entrepreneurship
  SM90.50: International Marketing
  SM90.20: Management & Transfer of Technology
   
  Field of Study: International Business - Management of Technology (VN)
   
  SM91.63: International Business
  SM91.53: International Business
  SM91.43: Managing Human Resource in Multinational Corporations
  SM91.9004: Selected Topic: Supply Chain Management
   
  Field of Study: Management of Technology
   
  SM70.02: Project Management
   
  School-wide Courses
   
  SM60.34 :Corporate Finance
  SM60.03: Corporate Social Responsibility and Ethics
  SM60.43: Human Resources Management
  SM60.62: Managing Technology for Competitiveness
  SM60.52: Marketing Management
  SM60.66: Operations Management
  SM60.82: Strategic Management of a Firm
   
       

 

Field of Study: Banking and Finance
SM82.06 Advanced Topics in Internet Technology Instructor(s) :
Tanatat Puttasuwan;
Sundar Venkatesh 
No. Text/References Available Free Online
1 Platz, T. A. & Fitch, Thomas P. (2001).  Business banking. Hauppauge, NY: Barron's Educational Series. Not available  
2 Heffernan, S. (2005).  Modern banking. Hoboken, NJ:  Wiley.
Not available  
3 Kolari, J. W. & Gup, B. E. (2004). Commercial banking: the management of risk.  Hoboken, NJ :  Wiley. Not available  
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SM82.09 Growth and Development Instructor(s) :
Shyamal Roy;
Kanittha Tambunlertchai;
Nipit Wongpunya
No. Text/References Available Free Online
1 Agenor, P-R. (2000). The Economies of adjustment and growth. San Diego, CA: Academic Press. Not available  
2 Van Den Berg, H. (2007). Economic growth and development.  (2nd ed.)  New York: McGraw-Hill. Not available  
3 Barro, R. J. & Xavier, Sala-i-M. (2003).  Economic growth.  Cambridge, MA : MIT Press. Not available Free Online 2nd ed. 
4 Helpman, E. (2004).  The mystery of economic growth. Cambridge, MA : Harvard University Press.   Not available  
5 Acemoglu, D. (2009).
Introduction to modern economic growth. Princeton, NJ : Princeton University Press.
Not available Free Online
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SM82.07 Risk Management Instructor(s) :
Tanatat Puttasuwan
No. Text/References Available Free Online
1 Crouhy, M., Galai, D. & Mark, R. (2006). Risk management. New York: McGraw-Hill. Not available  
2 Saunders, A. & Cornett, M. M. (2011). Financial institutions management: A risk management approach. (6th ed.) New York: McGraw-Hill. Not available Free Online
3 Harrington, S. E. & Niehaus, G. R. (2008).
Risk management and insurance. (2nd ed.) New York : McGraw-Hill.
HG8054.5 H37 2003i 1 copy  
4 Allen, S. (2003). Financial risk management: a practitioner's guide to managing market and credit risk. Hoboken, NJ: Wiley.  HD61 A43 1 copy  
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Field of Study: Business Administration - DBA
SM62.09 Academic Writing for Business Research Instructor(s) :
Nazrul Islam
No. Text/References Available Free Online
1 Becker, H. S. (1986). Writing for social scientists: how to start and finish your thesis, book, or article. Chicago :  University of Chicago Press. H91 B4 1 copy Free Online
2 Day, A. (1996).  How to fet research published in journals. London : Gower, Aldershot. Not available  
3 Elbow, P. (1998). Writing with power: techniques for mastering the writing process. (2nd ed.) New York : Oxford University Press.  Not available Free Online
4 McCloskey, D. (1985). "Economical writing" Eeconomic inquiry. 24(2): 187-222. Not available Free Online 
5 Turabian, K. L. (1996). A manual for writers of term papers, theses, and dissertations. (6 th ed.) Chicago : University Of Chicago Press. Not available Free Online
6 Wolcott, H. F. (2001). (2nd ed.). Writing up qualitative research. Newbury Park , CA : Sage. Not available  
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SM62.05 Communication for Business Research and Teaching Instructor(s) :
David Ferguson
No. Text/References Available Free Online
1 Boyatzis, R. E. (1994). Innovation in professional education: steps on a journey from teaching to learning. San Francisco : Jossey-Bass.  LC1059 B69 1 copy  
2 Locke, L. F., Spirduso, W. W. & Silverman, S. J. (2000). Proposals that work: a guide for planning dissertations and grant proposals. (3rd ed.). Newbury Park , CA : Sage. Not available  
3 Merriam, S. and Caffarella, R. (1999). Learning in adulthood: a comprehensive guide. (2nd ed.) San Francisco : Jossey-Bass.  LC5225 L42 M47 1999 1 copy  
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SM62.13 Quantitative Data Analysis Instructor(s) :
Winai Wongsurawat
No. Text/References Available Free Online
1 Hair, J. F. & Black, William C. & Babin, B. J. (2006). Multivariate data analysis. (6 th ed).  Upper Saddle River, N. J.; Prentice Hall. QA278 M85 2006 5 copies Free Online 7th ed.
2 Aczel, A. D. Complete business statistics. (5th ed.) Boston, Mass : McGraw-Hill/Irwin.  HF1017 A26 1999 1 copy ; HF1017 A26 2002 1 copy ; HF1017 A26 2009 1 copy  Free Online
3 Hardy, M. A. & Bryman, A. (2004).  Handbook of data analysis . London : SAGE. H62 H224 1 copy  
4 Greene, W. H. (2000). Econometric analysis. (4th ed.)  Upper Saddle River, N. J. : Prentice Hall. HB139 G74 2000 1 copy Free Online 5th ed.
5 Churchill, G. A. (1999). Marketing research: methodological foundations . (7th ed.)  Fort Worth: Dryden Press.  Not available  
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Field of Study: Business Administration - MBA
SM80.32 High Tech Entrepreneurship and Business Plan Development Instructor(s) :
Barbara Igel
No. Text/References Available Free Online
1 Slatter, S. St. P. (1992). Gambling on growth- how to manage the small high-tech firm. Chichester, Eng:  Wiley.  HD62.37 S57 1 copy  
2 Harvard Business School. (1999).  HBR on Entrepreneurship. Harvard Business School Press.  Not available  
3 Nesheim, J. L. (2000). High tech start up : the complete handbook for creating successful new high tech companies.  New York : Free Press.  Not available  
4 Oakey, R., During, W. E. & Kauser, S. (2002). New technology-based firms in the new millenium. Vol.II, Oxford : Pergamon. HC79 H53 N4963 1 copy  
5 Oakey, R., During, W. &  Mukhtar, S-M. (1999). New technology-based firms in the 1990s. (Vol. 6). Amsterdam : Pergamon.   Not available  
6 Stross, R. E. (2000). eBoys: the first inside account of venture capitalists at work. New York :  CROWN business. Not available  
7 DeThomas, A. R. & Fredenberger, B. (1995). Writing a convincing business plan. Hauppauge, N.Y. :  Barron's Business Library.  HD30.28 D477 2001 1 copy  
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SM80.06 Innovation Marketing and New Product Development Instructor(s) :
Anandakuttan B. Unnithan
No. Text/References Available Free Online
1 Ulrich, K. T. &  Eppinger, S. D. (2003). Product design and development. (3rd ed.). New York:  McGraw Hill. HD31 U47 1 copy ; HD31 U47 2004 2 copies ; HD31 U47 2008 1 copy   
2 Urban, G. L. & Hauser, J. R.  (1993). Design and marketing of new products. (2nd ed.). Englewood Cliffs, N.J. :  Prentice Hall.  Not available  
3 Rogers, R. (1995).  Diffusion of innovations. (4th ed.). New York: Free Press.  HM101 R57 1995 1 copy ;   
4 Christensen, C. M. (2003). The innovator's dilemma. New York :  Harper.  Not available  
5 Norman, D. A.. (1988). The design of everyday things. Basic Books. Not available Free Online
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SM80.09 International M&A, Alliances and Joint Ventures Instructor(s) :
Yuosre Badir
No. Text/References Available Free Online

 

A course pack with all the readings and cases.

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SM80.35 Project Finance and Risk Management Instructor(s) :
Sundar Venkatesh
No. Text/References Available Free Online
1 Finnerty, J. D. (2007).  Project financing: asset-based financial engineering. (2nd ed.) New York :  John Wiley & Sons.  HG4028 C4 F488 (1996) 1 copy Free Online
2 Esty, B. C. (2003). Modern project finance: a case book . New York: John Wiley & Sons.  HG4028 C4 E86 (2004) 1 copy  
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SM80.16 Project Management Instructor(s) :
Do Ba Khang
No. Text/References Available Free Online
1 Gray, C. F. &  Larson, E. W.  (2006). Project management : the managerial process. (3rd ed.)  Boston, MA :  McGrawHill Irwin. HD69 P75 G72 (2000) 1 copy ; HD69 P75 G72 2003 2 copies ; HD69 P75 G72 2008i 2 copies Free Online 5th ed.
2 A guide to the project management body of knowledge (BMBOK Guide). (2004). (3 rd ed.) Newtown Square, Penn. :  Project Management Institute. HD69 P75 G845 2000 2 copies ; HD69 P75 G845 2004 2 copies  Free Online
3 Knutson, J. (2001). Project management for professionals : a comprehensive guide. New York:  John Wiley & Sons. Not available  
4 Chatfield, C. & Johnson, T..  (2002). MS project 2002 step by step.  Redmond, WA : Microsoft Press.  Not available Free Online 2003
5 Lang, L. H. P. (1998). Project financing in Asia. North-Holland.  Not available  
6 Heldman, K. (2002). Project management professional   study guide. n.p. Sybex. Not available  
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SM80.9048 Selected Topic: Organization Development Instructor(s) :
Sununta Siengthai
No. Text/References Available Free Online

 

No.

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SM80.9028 Selected Topic: Service Marketing: Competing on Customer Experiences Instructor(s) :
Gerard Tocquer
No. Text/References Available Free Online
1 Lovelock, C. H., Wirtz, J. & Chew, P. (2009). Essentials of services marketing. Harlow, Eng. : Pearson Eductaion Limited.  Not available  
2 Lovelock, C. & Wirtz, J. (2008). Services marketing: people technology, strategy. (6th ed.) Upper Saddle River, NJ : Pearson.   Not available  
3 Tocquer, G. A. & Cudennec, C. (1998). Service Asia. Singapore:  Prentice Hall.  HD9987 A3 T64 (1998) 1 copy  
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SM80.53 Strategy, Organization Design, and Leadership Instructor(s) :
Yuosre Badir
No. Text/References Available Free Online
1 Hill, C. W. L. & Jones, G. R. & Schiling, M. A. (2009). Theory of strategic management with cases. (8th ed.) Singapore :  South-Western. Not available  
2 Ireland, R. D., Hoskisson, R. E. & Hitt, M. A. (2009). The management of strategy : concepts and cases. (8th ed.). Singapore : South-Western. HD30.28 I73 2009 1 copy  
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Field of Study: International Business
SM71.42 Cross-Cultural Management Instructor(s) :
Marie-Therese Claes
No. Text/References Available Free Online
1 Lewis, R. D. (2000). When cultures collide : leading a cross cultures. Boston : Nicholas Brealey International. Not available Free Online 3rd ed.
2 Adler, N. J.  (2000). International dimensions of organizational behavior. Wadsworth : South-Western. Not available  
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Field of Study: International Business - Management of Technology (BKK)
SM90.30 Financial and Management Accounting Instructor(s) :
Sundar Venkatesh
No. Text/References Available Free Online
1 Werner, M. L. & Jones, K. H. (2004). Introduction to accounting: a user perspective. (2nd ed.). Upper Saddle River , NJ : Prentice-Hall.  HF5635 I654 2004 1 copy  
2 Anthony, R. Newton, H., David F. & Merchant, K. A. (2003). Accounting : text and cases. (11th ed.) Boston, MA : McGraw-Hill Irwin.  HF5635 A69 1989 1 copy ; HF5635 A69 2007 2 copies ; HF5635 A69 2011 2 copies   
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SM90.60 Innovation & Techno Entrepreneurship Instructor(s) :
Barbara Igel
No. Text/References Available Free Online
1 Nesheim, J. L. (2000). High tech start up : the complete handbook for creating successful new high tech companies. New York : The Free Press.  Not available  
2 Tushman, M. & O'Reilly III, C. A. (2002). Winning through innovation: a practical guide to leading organizational change and renewal. Boston : Harvard Business School Press. Not available  
3 Dodgson, M. & Rothwell, R. (eds.). (1996).  The handbook of industrial innovation. Cheltenham, UK : Edward Elgar.  HC79 T4 H353 1994a 1 copy  
4 Stross, R. E. (2000).  eBoys : the first inside account of venture capitalists at work. New York : CROWN Business.  Not available  
5 Tidd, J., Bessant, J. &  Pavitt, K. (2002). Managing innovation integrating technological, market and organizational change. Chichester, Eng :  Wiley. Not available  
6 Reddy, P. (2000). Globalization of corporate R&D : implications for innovation systems in host countries. London : Routledge.  HD2755.5 R415 1 copy  
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SM90.50 International Marketing Instructor(s) :
Barbara Igel
No. Text/References Available Free Online
1 Kotler, P. (2000). Marketing management: an Asian perspective. (Millennium ed.). Upper Saddle River : Prentice Hall International. Not available  
2 Aaker, D. A. (2001). Strategic marketing management. (6th ed.).  Milton: John Wiley & Son. Not available  
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SM90.20 Management & Transfer of Technology Instructor(s) :
Nazrul Islam
No. Text/References Available Free Online
1 Harrison, N. & Samson, D. (2002). Technology management: text and international cases. New York :  McGraw-Hill.  Not available  
2 Khalil, T. M. (2000). Management of technology : the key to competitiveness and wealth creation. Singapore : McGraw-Hill Book Co. Not available  
3 Day, G. S., Schoemaker, P. J. H. & Gunther, R. E. (2000). Wharton on managing emerging technologies. New York : John Wiley & Sons. T49.5 W53 2000 2 copies  
4 Islam, M. N.,  Haque, M. M. (1994). Technology planning and control. Dhaka : Bangladesh University of Engineering and Technology. T174.3 I84 2 copies   
5 Goc, M. L. (2002). Development techniques for international technology transfer. Westport, Conn.: Quorum Books. Not available  
6 Chen, M. (1996). Managing international technology transfe. London : International Thomson Business Press. Not available  
7 UNIDO. (1996). Manual on technology transfer negotiation. Vienna : UNIDO. HC79 T4 M349 1 copy   
8 Chatterji, M. (1990). Technology transfer in developing countries. London :  Macmillan. Not available  
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Field of Study: International Business - Management of Technology (VN)
SM91.63 International Business Instructor(s) :
Urs Bumbacher
No. Text/References Available Free Online
1 Griffin, R. W. & Pustay M. W. (2002). International business: a managerial perspective. (3rd international edition).  Upper Saddle River, NJ : Pearson Education Internationall. Not available  
2 Hill, C.W.L. (2002). International business: competing in the global marketplace. (International ed.) Boston : McGraw-Hill. Not available  
3 Czinkota, M. R, Ronkainen, I. A. & Moffett, M. H. (1999). International business. (5th ed.) The Dryden Press.  Not available  
4 Nelson, C. A. (1999). International business: a manager's guide to strategy in the age of globalization. n.p. : International Thomson Business Press.  Not available  
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SM91.53 International Business Instructor(s) :
Fredric W. Swierczek
No. Text/References Available Free Online
1 Holbert, N. B. & Speece, M. W. (1993). Practical marketing research: an integrated global perspective. n.p. : Simon & Schuster. Not available  
2 Churchill, G. A. & Dawn, I. (2001). Marketing research : methodological foundations. (8th ed.) Fort Worth : Harcourt Collecge Pub.  Not available  
3 Pope, J. l. (1993). Practical marketing research.  New York :  Amacom. Not available  
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SM91.43 Managing Human Resource in Multinational Corporations Instructor(s) :
Patchara Popaitoon
No. Text/References Available Free Online
1 Mendenhall, M. A. & Oddou,  G. R. (eds.). (2000).  Readings and Cases in International Human Resource Management. Cincinnati, OH : South-Western College Pub. HF5549 R3813 2000 1 copy  
2 Brewster, C. & Harris, H. (eds.) (1999). International HRM: contemporary issues in Europe. London :  Routledge.
Not available  
3 Rowley, C., (ed.). (1998). Human resource management in the Asia Pacific Region. London : Frank Cass.   Not available  
4 Adler, N. J. (1997). International dimensions of organizational behavior. (3rd ed.) Cincinnati :  South-Western College Publishing. Not available  
5 Elashmawi, F. and Philip R. H. (2000). Managing multicultural human resources. Gulf Publishing Co.. Not available  
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SM91.9004 Selected Topic: Supply Chain Management Instructor(s) :
Huynh Trung Luong
No. Text/References Available Free Online
1 Simchi-Levi, D., Kaminsky, P. & Simchi-Levi, E. (2008). Designing and managing the supply chain (3rd ed.) New York : McGraw-Hill. Not available  
2 Chopra, S. & Meindl, P. (2007). Supply chain management : strategy, planning, and operation. (3rd ed). Upper Saddle River, NJ. : Pearson-Prentice Hall.  Not available Free Online
3 Bowersox, D. J., Closs, David J. & Cooper, M. B. (2007). Cooper: supply chain logistics management (2nd ed.) Boston, Mass. :  McGraw-Hill. HD38.5 B697 2007 4 copies  
4 Blanchard, B. S. (2004). Logistics engineering and Management. (6th ed.). Englewood Cliffs, N.J. : Pearson-Prentice Hall.  TA168 B57 1986 1 copy ; TA168 B57 1992 1 copy   
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Field of Study: Management of Technology
SM70.02 Project Management Instructor(s) :
Do Ba Khang
No. Text/References Available Free Online
1 Gray, C.F. & Larson, E. W. (2003). Project management : the managerial process. (2nd ed.). Boston, MA:  McGrawHill Irwin. HD69 P75 G72 2003 2 copies   
2 A guide to the project management body of knowledge (BMBOK Guide). (2000). Newtown Square, Penn. : Project Management Institute.  HD69 P75 G845 2000 2 copies ; HD69 P75 G845 2004 2 copies  
3 Burke, R. (2001). Project management, planning and control techniques. (3rd ed.). Chichester : John Wiley.  Not available  
4 Kerzner, H. (1995). Project management : a systems approach to planning scheduling, and controlling. (5th ed.) New York: Van Nostrand Reinhold. Not available Free Online 10th ed.
5 Dinsmore, P. C. (ed.). 1993. The AMA handbook of project management. New York : American Management Association.  HD69 P75 A46 1 copy  
6 Meredith, J. R. & Mantel, S. J. Jr. (2000). Project management: a managerial approach. New York :  John Wiley & Sons.  HD69 P75 M47 2000 1 copy HD69 P75 M47 2003 1 copy Free Online 7th ed.
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School -Wide Courses
SM60.34 Corporate Finance Instructor(s) :
Supasith Chonglerttham
No. Text/References Available Free Online
1 Ross, S. A., Westerfield, R. W. & Jaffe, J. (2006). Corporate finance. (8th ed.). Boston, Mass : Irwin McGraw-Hill.   HG4026 R675 2002 (6th ed.) 2 copies ; HG4026 R675 2010i 2 copies  
2 Mayo, H. B. (2000). Financial institutions, investments, & management: an introduction. South-Western Not available  
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SM60.03 Corporate Social Responsibility and Ethics Instructor(s) :
David Ferguson
No. Text/References Available Free Online
1 Werther, W. B., Jr. &  Chandler, D. (2005). Strategic corporate social responsibility: stakeholders in a global environment . Thousand Oaks , CA : Sage.  Not available  
2 Anderson, B. (2004). Bringing business ethics to life: achieving corporate social responsibility . Milwaukee , WI.: ASQ Quality Press. Not available  
3 Desjardins, J. R. & McCall, J. J. (2005). Contemporary issues in business ethics.(5th ed.). Belmont , Calif. : Thomson, Wadsworth Learning.  HF5387 D39 1990 : HF5387 D39 2000   
4 Donaldson, T. & Gini, A. (1995). Case studies in business ethics (4 th ed.). New Jersey : Prentice Hall. Not available  
5 Hollender, J. & Fenichell, S. (2004). What matters most: business, social responsibility and the end of the era of greed. London : Arrow.  Not available  
6 Hopkins , M. (2007). Corporate social responsibility & international development . Sterling VA : Earthscan. Not available  
7 Kotler , P. (2004).Corporate social responsibility: doing the most good for your company and your cause. London : Wiley & Sons.  HD60 K67 (2005) 1 copy   
8 Velasquez, M. (2001). Business ethics: concepts and cases. (5th ed.). New Jersey : Prentice Hall. Not available  
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SM60.43 Human Resources Management Instructor(s) :
Patchara Popaitoon
No. Text/References Available Free Online
1 Snell, S and Bohlander, G. (2007). Human resource management. (International Student Edition) Thompson. 623 pp. Not available Free Online 16th ed.
2 Anthony, W.P., Perrewe, P. L. &  Kacmar, K. M.. (2001). Human resource management: a strategic approach. (4th ed.)  Dryden Press. Not available  
3 Budhwar, P. (2006).  HRM in Southeast Asia and the Pacific Rim. London : Routledge.  Not available  
4 Fisher, C. D., Schoenfeldt, L. F. & Shaw, J. B. ( 1993). Human resource management. Boston : Houghton Mifflin Co.  Not available  
5 Gomez-Mejia, L. R., Balkin, D. B. & Cardy, R. L. (1998). Managing human resources. Upper Saddle River, N. J. : Prentice Hall.  Not available Free Online 7th ed.
6 Werther, W. B., Jr. & Davis, K. (1993). Human resources and personnel management. New York : McGrawHill.  Not available  
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SM60.62 Managing Technology for Competitiveness Instructor(s) :Yuosre Badir
No. Text/References Available Free Online
1 Day, G. S, Schoemaker, P. J. H. & Gunther, R. E. (eds.) (2000). Wharton on managing emerging technologies. New York : John Wiley & Sons, Inc. T49.5 W53 2 copies  
2 Tarek, K. (2000). Management of technology : the key to competitiveness and wealth creation. Singapore : McGraw-Hill Book Co. Not available  
3 Kaku, M.: (1997). Visions : how science will revolutionise the 21st Century. New York:  Anchor Books Doubleday. Not available  
4 Burgelman, R.A., Maidique, M.A. & Wheelright, C. (1996). Strategic management of technology and innovation. Chacago : Irwin.   HD45 B799 (1988) 1 copy ; HD45 B799 2001 3 copies  
5 Sharif, M.N. (1995). "The evolution of technology management studies". Technolo-economic to technometrices, technology management, strategies and applications for practitioners, No. 3, pp. 113-1448. Not available  
6 Gaynor, G.H. (ed.). (1996). Handbook of technology management. New York : McGraw-Hill, Inc. Not available  
7 Betz, F. (1994). Strategic technology management. New York : McGraw-Hill, Inc. Not available  
8 Islam, M.N. & Haque, M.M. (1994). Technology planning and control. Dhaka : Bangladesh University of Engineering and Technology. T174.3 I84 2 copies  
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SM60.52 Marketing Management Instructor(s) :
Kritsadarat Wattanasuwan
No. Text/References Available Free Online
1 Kotler, P., Keller, K. L., Ang, S. H., Leong, Siew M. & Tan, C-T. (2006). Marketing management: an Asian perspective. (4th ed.) Singapore : Prentice Hall. Not available  
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SM60.66 Operations Management Instructor(s) :
Vatcharapol Sukhotu
No. Text/References Available Free Online
1 Russel, R. S. &Taylor, B. W. (2005). Operations management. (5th ed.). N.p. : John Wiley & Sons. Not available  
2 Gaither, N. (2001). Production and operations management. (9th ed.). Chicago : The Dryden Press. TS155 G17 1996 2 copies ; TS155 G17 1999 2 copies  
3 Lovelock, C. (2006). Services marketing. (6th ed.) Englewood Cliffs, N.J. : Prentice-Hall. Not available  
4 Goldratt, E. M.  (1992). The Goal. (2nd ed.). Great Barrington, MA : North River Press.  Not available  
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SM60.82 Strategic Management of a Firm Instructor(s) :
Winai Wongsurawat
No. Text/References Available Free Online
1 Hill, C. W. L. and Jones, G. R. (2007). Strategic management : an integrated approach. (7th ed.) Boston, MA : Houghton Mifflin. HD70 U5 H54 2001 2 copies Free Online
2 Mintzberg, H., Ahlstrand, B. & Lampel, J. (2005). Strategy bites back.  N.p. : FT Press. Not available  
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